Our Approach

Pasbion has a competitive edge in three areas: technology, marketing/distribution and their management team and advisory boards.

Our approach is to focus on the following areas

• Product Quality: A safe, reliable, easy to use product consisting of a well engineered design, quality workmanship, easy to follow programming, accurate dispensing and uncomplicated use.




• Marketing: Once a quality product is available, the success of Pasbion rests in the marketing venue. Consumers must be educated to gain market penetration in a market comprised of people that often have a harder time accepting new technology.




• Partnerships: Pasbion is a management/marketing/technology company, not a manufacturing company. They will rely on partners to produce and deliver the product. The establishment and maintenance of partnerships will be crucial.




• Philosophy: Pasbion is in business to earn a higher than normal return for its business partners. In order to achieve this they will take a balanced approach in guiding the company. Pasbion will not be driven blindly from the financial perspective, but will be guided by four perspectives: Financial, Customer, Internal Process, and Learning & Growth.




• Brand Strategy: To focus on brand strategy and to align with cosumers strategy in selective cases. It is imporatant to understand how the consumers decision tree looks like as well.